The other day I was sitting at the computer reading through my HARO inquires. Business owner and entrepreneurs – If you’re not familiar with HARO, you should get to know this handy free publicity tool. HARO (Help A Reporter Out) sends three emails a day with inquiries from reporters looking for experts on a range of topics (from healthcare, to travel, parenting and business). I’ve been mentioned a few times on some great blogs, including a recent feature about a day in my life on Yahoo! Education.
The writer of the Yahoo! piece, Charyn Pfeuffer, was a joy to work with and has tons of experience writing for some well-known media outlets. Over the past 15 years, her work has appeared in more than 100 blogs, magazines and websites including AOL, Condé Nast Digital Media, DailyCandy.com, Destination Weddings & Honeymoons, FoodandWine.com, Marie Claire, National Geographic Traveler, San Francisco Chronicle, SPA, Sunset, TravelandLeisure.com and Yahoo! She’s very much a think-big-and-make-things-happen kind of gal (and you know I love those kind of gals) who likes to use media tools to share experiences and cultivate engagement.
When I started thinking about the perfect pitch, I knew I had to ask her. Like I said, Charyn is awesome, so she’s provided us with…
If you haven’t already, make sure to sign up for HARO today. And, if you’re on the mailing list, check all three of today’s emails and see if there’s something worth pitching (and use these tips). For all you guys and girls that have this PR thing down, share your tips in the comments section!