As a devoted Ryan Gosling fan (ie a female under the age of thirty), I naturally came across this ad from DoSomething.org. After I stopped drooling over Ryan's hotness, I noticed how well constructed the ad and its message were and taylor-made for digital advertising mediums. A new study shows 2012 could be the year for online advertising. Spending for digital ads is set to surpass print advertising for the first year in history, and ads like this are poised are ready to rule the advertising world.
With its graphic and textual components, this ad is optimally designed for sharing on social sites. The slogan can easily be tweeted out, the artwork pinned, or shared on Tumblr, all while effectively spreading the intended message.
This status update has a character count of only 110 (with spaces). Leaving plenty of space for your personal Twitter handle.
Pintrest, Tumblr, etc: This ad is perfect for visual sites like Pintrest, Tumblr, Instagram, Flickr, etc. People can pin and reblog all while sharing the message and linking back to the dosomething.org's website since the image is hosted there.
The internet meme has never been stronger. And Ryan Gosling is the king. Utilizing this popular style is a smart way to catch people's attention. It certainly made me stop and look. With shorter and shorter attention spans, the field of marketing, increasingly digital, is going to continue to be dominated by those who can stand out. How could you not pay attention to Medieval Ryan Gosling? Those who are not willing to adjust their marketing to think in terms of a more visual approach will be left behind.
A few of my favorites Ryan Memes:
Recycling one ton of plastic saves 7.4 cubic yards of landfill space, almost as much space as you take up in my heart. People can only process so much information at a time. This ad gives enough information about recycling to make you aware of the issue without going overboard:
1 ton of plastic saves 7.4 cubic yards of landfill space
With so many options to choose from, people find it very difficult to choose at all.
Which is choosing one piece of data about recycling is a smart choice. It is enough to show the seriousness of the problem without over-whelming you. Making it easy for you to chose recycling.
Everyone's favorite person is... themselves (you can admit it). Its why "you" is the most persuasive word in the English language. This ad finds a way to relate their message to you. Ryan Gosling is speaking directly to you:
"Hey girl" translates to "hey you"
And who wouldn't want that? Ok, I suppose there are a few of you out there who aren't swooning with delight at the thought. Perhaps then you'll appreciate the cheekiness of the ad. Ryan isstill speaking to you.
Because at the end of the day, what guy or girl can't at least appreciate this hunkiness saying hello to them??
I mean really...
Where do you see advertising heading in 2012? Do you think digital really will surpass print? What are your thoughts on DoSomething.org's "Don't Be Trashy" ad? Is it a good example of where our advertising is heading? And most importantly... are you on the Ryan Gosling bandwagon? Does this measure up to the other "Hey Girl" meme's? Do you have a favorite "Hey Girl" that I missed? Let me know!